AI-Native Campaigns
Generative AI imagery with a photographer's eye — art-directed, brand-safe and print-ready.
Some of the concepts and copy shown in this project are not my intellectual property — they belong to their authors and clients. The visual work is my copyright. Any content published on this site may be copied or reused only with the prior written permission of the authors. All rights reserved. © 2026 Laszlo Nagy · Illumic-Solution Ltd. Permission requests: hello@nagylaszlo.com
The fifth cover version: black vines and gold leaves weave through a large metallic Superbrands 2024 title, finished with the 'Hungary's Choice' award seal.
The yearbook as a luxury object: die-cut cover revealing an obsidian-and-gold '20', staged on marble with candlelight and brass — an AI still life lit like a product shoot.
An early cover route on a book mock-up: a speckled stone-and-gold '20' in a dark interior, with the Superbrands logotype in gold running vertically.
A sculpted '2' in polished black stone cracked with gold, standing on white marble in soft side light — one of the hero objects for the anniversary edition.
The '20' as two separate objects — a concrete-and-gold '2' and a cast-bronze '0' — placed in a warm, softly lit interior like collectible design pieces.
A seamless AI pattern for the Superbrands yearbook: gilded, leaf-veined ribbons weaving over cracked black stone — the surface language of the 20th edition.
A second pattern study: tree-like gold forms branching across dark slate, flecked with gold leaf — organic, tactile and built to tile across spreads.
Black vines and gilded leaves on dark marble — the pattern that became the backdrop of the final cover, with fine gold edges and dust for a printed-foil feel.
Four abstract material studies — porous stone, folded leather, liquid satin and layered waves, each edged in gold light — exploring textures for the yearbook.
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