Purpose & CSR

Campaigns that help — for children with autism and for better classrooms.

Some of the concepts and copy shown in this project are not my intellectual property — they belong to their authors and clients. The visual work is my copyright. Any content published on this site may be copied or reused only with the prior written permission of the authors. All rights reserved. © 2026 Laszlo Nagy · Illumic-Solution Ltd. Permission requests: hello@nagylaszlo.com

**Ginkgo Ház — square post** — Ginkgo Ház · 2022 · Pro bono campaign, digital
A quiet black-and-white photo of a boy blowing bubbles, one yellow ginkgo leaf and a direct question: what would you do if your child wasn't welcome anywhere?

**Ginkgo Ház — web banner** — Ginkgo Ház · 2022 · Pro bono campaign, online banner
The same image adapted to a wide banner: the question and the fact that high-functioning autistic children are often pushed out of mainstream schools.

**Ginkgo Ház — landscape format** — Ginkgo Ház · 2022 · Pro bono campaign, print and digital
A landscape version where two ginkgo leaves drift among the bubbles, closing with the call 'Segíts, hogy a Ginkó Ház is segíthessen!'

**Klassz Room — across screens** — STRABAG — Klassz Room · 2026 · CSR campaign, social, mock-up
The STRABAG Klassz Room Program on Facebook, web, Instagram and mobile, staged in one studio mock-up to present the campaign roll-out.

Klassz Room — programme logo — STRABAG — Klassz Room · 2026 · Programme identity, logo
The programme logo: STRABAG red and black type paired with an open-room cube icon, a nod to renovated classrooms and a house built from simple lines.

**Klassz Room — key visual** — STRABAG — Klassz Room · 2026 · CSR campaign, illustration
A hand-drawn school with children, a swing and trees under the line 'Teret adunk a kreativitásnak' — giving creativity room so learning becomes an experience.

**Klassz Room — banner** — STRABAG — Klassz Room · 2026 · CSR campaign, online banner
The key visual reworked for a wide banner: bold red-and-black title on the left, the sketched school stretching to the right, STRABAG sign-off in the corner.

**Klassz Room — square post** — STRABAG — Klassz Room · 2026 · CSR campaign, social
A square social format with the stacked title, the pencil-sketch school and the programme's promise — simple, warm and readable in the feed.

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