Integrated Campaigns & Key Visuals
Key visuals and campaign series for media, FMCG, retail and insurance — one idea, every format.
Some of the concepts and copy shown in this project are not my intellectual property — they belong to their authors and clients. The visual work is my copyright. Any content published on this site may be copied or reused only with the prior written permission of the authors. All rights reserved. © 2026 Laszlo Nagy · Illumic-Solution Ltd. Permission requests: hello@nagylaszlo.com
Call-for-entries ad for the Effie awards: a plug and socket carved like stone in soft daylight, with the headline “Díjazzuk, ha valami tökéletesen passzol.”
Second visual in the dark, sensual series: a gothic figure bursts into a dull office scene, the product can on the desk.
Cinematic scene for the “Chill in. Thrill out.” series: a commuter with a can while a winged figure leaps through the carriage.
Poster for the FIE fencing world championship coverage: a backlit fencer in white and the pun headline “Vívódni kár!”
Monochrome key visual: a winged back tattoo echoes the Honda wing logo, with a sport bike and a single red light trail.
Surreal key visual: an upside-down highway runs straight into a burning sea of sunset clouds, framed in white above the Honda wing.
Social visual with a wide-angle city scene: a girl enjoys the bar with eyes closed, while goats wander between skyscrapers.
Second street scene in the series: a teenager lost in the taste, a UFO hovering over the avenue — the bar makes everything else fade.
“Egy proteinszelet minden énednek”: sneakers, slippers and heels in matching orange beneath the Crush pack — one bar for every role.
Alternate layout of the caramel hero shot, with the three flavours stacked beside the “Crush.” wordmark.
Launch visual that sells a protein bar like a chocolate treat: a crisp bar breaking apart in a stretch of caramel, on bold orange.
App download poster for a weather service: a rainy neon street, a branded umbrella and the forecast already on the phone.
Relaunch poster for Világgazdaság's news portal: a businessman draws a rising chart over a mountain lake, with the new site on tablet and phone.
Second relaunch layout: a teal double exposure of commuters, skyline and candlestick charts, with the new portal on devices.
Third relaunch layout: a compass held out amid data graphics, picking up the brand line “Iránytű a gazdasági döntésekhez.”
Teaser poster for a corporate communication platform: a single headset on clean white, the brand blue picked up in one detail.
Second teaser in the minimal still-life series: a price tag with a percent sign, the Onbox circle mark printed in its corner.
Reveal poster closing the teaser series: glasses bring the blue Onbox mark into focus, with service icons and the web address below.
Internal launch poster for a new IT help desk: a robot in a red cape as the superhero of smoother support.
Programme poster for a travel series: faces, wildlife and beach collaged inside the shape of the country, in warm golden light.
Travel series poster where the letters of “Marokkó” become windows onto desert caravans, tiles, spices and harbour boats.
Typographic collage for the Tuscany episodes: hills, towns, Pisa and vineyards inside the letters, with the host in front.
Citylight for the Origo relaunch: a cheering reader holds out the new mobile site in the campaign's signature blue.
Relaunch key visual: a jumping, cheering reader with his phone breaks out of the giant ORIGO wordmark on deep blue.
Variant of the relaunch poster with two professionals in mid-leap, keeping the same blue, type and jumping-hero layout.
Family variant of the relaunch poster: three jumping figures in denim and blue tees, showing the portal speaks to every age.
Attract screen of an interactive citylight: a fashion image invites passers-by to try the Árkád AI style advisor.
Male variant of the attract screen: a rain-soaked street look and the “Kezdjük!” touch button inviting interaction.
Winter variant of the attract screen: a snowy, hooded portrait in warm bokeh light carrying the same call to action.
Interface screen of the citylight: a face guide and countdown let passers-by take a photo of themselves before styling.
Second photo-step variant with a male model, showing the “Ismét / Tovább” buttons of the touch interface.
Choice screen of the interface: gender, age, hair colour, season, favourite colour and mood, over a floral backdrop.
Loading screen while the AI creates the new look in one to two minutes, keeping the floral visual language of the flow.
Result-style poster built on Yves Saint Laurent's line “Fashion fades, style is eternal”: a man in a glossy coat on a rainy street.
Winter poster in the YSL quote series: a freckled portrait in a red hood under falling snow.
Mall-set variant of the YSL series: a relaxed denim look walking past shop windows and blue balloons.
Low-angle poster from the YSL series: a sharp suit and sunglasses under a glowing atrium of floating glass shards.
Studio-like variant of the YSL series: an orange ruffled dress, straw hat and roses in a dark, painterly interior.
Close portrait from the YSL series: a turquoise blazer and orange sunglasses against a wall of red and orange roses.
Summer variant of the YSL series: a mustard-yellow outfit against deep blue sky with golden leaves in the wind.
Key visual for an online insurance broker: an Edison-like figure holds glowing bulbs, with the quote “Van egy jobb út, találd meg!”
Second quote visual in the “Mert mindig van jobb!” series: a white-bearded sage on a motorbike at golden hour.
Vehicle insurance poster: a young driver in race gear at a sim-racing rig, with bold red diagonals and three short benefits.
Second poster in the series: an exhausted runner after a personal best — “És mégsem állsz le.” — in the same red system.
Typographic poster: a half face cut by the page edge continues inside the letters of the headline, playing on “alkusz” (broker).
Red variant of the half-face poster, aimed at finding the best insurance offer: “A maximalista online alkusz.”
Next category: AI-Native Campaigns