Performance & Social
Social posts, stories and banners for retail, insurance, automotive and B2B brands, cut for every format.
Some of the concepts and copy shown in this project are not my intellectual property — they belong to their authors and clients. The visual work is my copyright. Any content published on this site may be copied or reused only with the prior written permission of the authors. All rights reserved. © 2026 Laszlo Nagy · Illumic-Solution Ltd. Permission requests: hello@nagylaszlo.com
Vertical story for the autumn Joy Days coupon weekend: a warm shopping-date photo on top, bold white-and-magenta type and the heart-shaped event badge below.
Facebook cover for the same campaign: the layout split into a dark type panel and the photo, so the headline stays readable around the profile picture.
16:9 Facebook event image: same grid, same palette, re-balanced for the wide frame with logo and dates anchored in the bottom right.
Square Instagram post for spring Coupon Days, paired with a Gamer Days badge: one layout that carries two events without losing the headline.
4:5 portrait version of the spring post, with the campaign URL added and more air around the “Kuponnapok extrákkal” headline.
Wide web banner from the same system: headline and offer on the left, photo, gamer badge and logo block on the right.
The shared campaign template adapted for a sister centre: same photo and grid, with Fórum's blue replacing Árkád's coral.
2:1 landscape adaptation of the Fórum spring campaign, with the “Csapj le a kedvenc márkáid…” call to action next to the photo.
Travel-insurance ad built on an absurd mismatch: a fully kitted mountaineer on a tropical beach, with a coupon code and 20% off.
The reverse twist: a beachgoer with an inflatable duck on a glacier. Same headline and offer, a second scene to keep the feed varied.
9:16 story cut of the mountaineer visual: headline up top, the offer bar and coupon code kept clear of the story UI zones.
Story version of the glacier visual, with the tall frame giving the snowy landscape and the misplaced swimmer more room.
Ultra-wide display banner: the whole message — headline, offer, product and coupon — condensed into one line over the beach scene.
B2B campaign visual: a free exclusive training with every new Mercedes. Black sedan on a rain-soaked track under a giant three-pointed star, serif headline.
Co-branded post with gumi.hu announcing a 10% coupon for the winter preparation training: two cars sliding through falling snow, “A kuponod megérkezett!”
Karting season opener: two drivers in red race suits on a wet track, slanted red type and an “8=10 perc” offer badge.
Drive Pro training ad: red leather gloves in a dark car interior, a challenge headline on a brush-stroke bar and a free-breakfast sticker.
Overview of the 90th-anniversary campaign across web, Instagram, Facebook and story formats, shown as one consistent system on laptop, tablet and phones.
Vacuum cleaners lined up like a band on a garden stage, with speakers, mics and fairy lights. Anniversary badge, coupon code and 3-day offer.
4:5 version of the stage concept, giving the “band” and the backyard set more height above the green offer panel.
Landscape link-ad cut of the stage visual: logo centred over the band, headline, coupon and offer sticker across the bottom.
A K5 pressure washer in a bow tie on a red carpet across the lawn, filmed on a phone, with an award statue behind: “Nem csak Hollywoodban születnek legendák.”
The K5 as the star of a premiere, walking the red carpet between rows of photographers and flashes. “Legendás gépek, ragyogó áron.”
Summer offer post: a close-up of a young driver with goggles and a pun headline, “Nyáron is nyomod?”, plus a 10% badge and three training offers.
The pressure washer with a gold medal on a number-one podium in a lush garden, for a message about performance and low water use.
Trade promotion for Sedna switches: a woman resting in a half-finished room, the switch range as the missing piece, with 20% off and a LEGO gift.
Extra-tall version of the promotion, stacking offer badges, switch range, headline and legal copy over the renovation scene.
Teaser frame with the renovation scene and the green headline bar alone — “Tudjuk, mi hiányzik a lakásfelújításhoz!” — before the offer is revealed.
Square social version of the Christmas card, adding a line on using energy efficiently so there is enough for everyone.
Wide Christmas greeting: three great tits carry a string of lights through a snowy blue sky, under the line “A karácsony különleges energiákat mozgat.”
4:5 cut of the greeting with larger type and more white space: calm, light and on-brand in Schneider green.
Next category: Purpose & CSR